Independent Cambridge was born out of that curiosity. In interviewing the owners and customers of four independent businesses in Cambridge, Mass.—Harvard Book Store, Central Bottle Wine & Provisions, Formaggio Kitchen, and Out of the Blue Art Gallery— we learned that although these struggles are an important part of the narrative, they don’t tell the whole story.
Despite their challenges—or perhaps because of them—these businesses have found new and exciting ways to engage their customers. They pride themselves on their relationships with their patrons, many of whom have remained loyal despite economic hardships. When we started this investigation, we expected to find adversity; instead, we found passion.